The success of any shopping portal is not just governed by the products alone. There are various factors which help in gaining popularity among the buyers vary from the User Interface of the portal, Return policies, Payment Modes, Delivery, Discount Vouchers etc.
So, here’s a comparative study on the most sought after shopping portals which would help gain an insight on the PGI (Popularity Gain Index).
|Shopping Portals||Ease of Buying||Shipping Charges||Return Policy||COD Available or Not||Try and Buy Option||Support Quality and Response|
|Its UI is not very user friendly. The difficulty is with the continuous scrolling down of the products which makes it difficult for the user to scan through the products.||Free Shipping on all but not applicable on products in Add-on Program.||30 Days Return Policy.||Yes||No||Can contact through phone or email.|
|Neat, Informative and User Friendly Website||Free Shipping||100 Days Return Policy||Yes (It also provides EMI facility)||Yes||Can contact through phone or email.|
|Quite user friendly, neat and informative website.||Rs. 100 is levied as shipping charges when payment mode is COD.||After validating return request, an authorization email is sent to the customer. The return package should reach within 10days after receiving the authorization email.||Available||No||Prompt Reply to the queries. Customer Care Help Desk is helpful. Can contact through phone or email.|
|All the products are nicely classified based on categories, brand, discount rates, price and color. But it keeps adding the products on the same page making the UI complicated and difficult for the user to operate.||Free Shipping on orders over Rs. 799. Otherwise Rs. 59 will be levied as Shipping Charges.||30 Days Return Policy||Yes||No||Can contact through phone or email.|